Brand Guidelines
Location Weather Logo
The Location Weather logo is the most important element of our brand identity. It represents who we are and must be used consistently across all platforms to maintain a strong and professional image.
Primary Logo
The full-colour logo (blue icon + dark text) is the primary version and should be used on light or white backgrounds for maximum clarity.
Inverted Logo
Use the white version of the logo on dark backgrounds to maintain legibility and contrast.
Monotone Logos
The Location Weather logo is the most important element of our brand identity. It represents who we are and must be used consistently across all platforms to maintain a strong and professional image.
Black Logo
Use on light or white backgrounds.
White Logo
Use on dark or solid-color backgrounds.
Location Weather Favicon
The Smart Tabs logo icon is a simplified version of our brand mark. It’s perfect for favicons, app icons, social media profiles, or compact spaces where the full logo doesn’t fit.
Primary
#F26C0D
rgba(242, 108, 13, 1)
Dark
4B4744
rgba(75, 71, 68, 1)
Primary
#FFA72C
rgba(255, 167, 44, 1)
Location Weather Color Palette
Colors define the atmosphere of the Location Weather brand. Each hue reflects the natural moods of weather—from clear skies to stormy nights—helping users instantly connect with live conditions and forecasts.
Use the official HEX or RGBA values to preserve visual harmony across web, app, and media platforms. Maintain color accuracy for clarity and consistency, and avoid using unapproved tones or custom variations.
Don’ts
To maintain the integrity of the Smart Tabs brand, please avoid misuse of the following logos
Avoid
The Location Weather logo combines clarity and charm—don’t add extra spacing between “Location” and “Weather.”
Avoid
Don’t use the icon at small sizes. keep the wordmark and cartel stripe icon ration static.
Avoid
Don’t place the logo on background that are overly busy or visually distraction
